Product and brand design for Select - European School of Beauty
European School of Beauty "Select" offered a vast amount of courses ranging from courses for professional makeup artists and hair stylists to nail artists. I was responsible for the company's rebranding, full-service, and marketing materials design.
When redesigning the website, I proposed giving each participant a detailed questionnaire that would check the full user path, starting with looking for a school, comparing prices, perception of the brand, and all the way to the courses themselves. Thanks to that approach, throughout the 6 months, we gathered quality feedback and improved based on it.
This assignment focused on strengthening brand recognition and visibility as a leader and precursor in implementing innovative techniques in the Polish market of courses for professional makeup artists and stylists. Thus, increasing the interest and number of students.
In the beginning, when I got involved to work for the European School of Beauty "Select", the school owners were beginning to have problems with keeping business alive. After implementing some significant changes, not only in the visual identity and presentation of the brand but most notably in sales of services, the European School of Beauty "Select" got its spot on the map as a reliable and well prospering entity. The proposed rebranding entirely changed the perception of the school. A new colour scheme combined with well-adjusted information architecture provided easy access to all necessary information. Thus, guaranteeing higher interest in the courses and increasing the number of signed students.
"Thanks to our cooperation, we increased sales and stabilised financially." Izabela Korzeb - School Headmaster