Blokey
Designing a visual identity (including logo, printed materials, etc.) for Blokey, a blockchain startup solving KYC usability issues.
Client
Blokey
Role
Sole designer on the identity
Type
Visual identity
Year
2018
Looking serious enough for a bank
Blokey was a blockchain startup whose clients were banks and financial institutions that wanted to use blockchain for the KYC process of their clients. While designing the identity, I went for the indicators that would make the brand stand out: fresh, modern and innovative. At the same time, I knew how important it was to provide the feeling of trust by emphasising features like professionalism, being knowledgable, well-managed. Therefore, the proposed branding was aimed at seriousness and stability with the slight touch of a modern vibe.
